NovanBank / TẾT / 2027
Khai sắc Việt.
A calendar opens. A country unfolds.
Explore the experience
A Tết journey through three regions of Vietnam. Lacquer-inspired art, living miniature worlds and calendar pages become an experience you can reach into.
- Our role
- Concept, design & development
- Year
- Created 2026 · Tết 2027
- Status
- Creative demonstration
01 / The beginning
A New Year gift. A reason to return.
A calendar can hold more than dates. Khai sắc Việt connects a New Year gift with a journey of discovery: turn a page, visit a place, find a story. The familiar textures of Vietnamese heritage give that journey its thread.
02 / The visual language
Jade. Gold. Life, unmistakably Vietnamese.
Jade and gold recall Vietnamese lacquer art. A circular gateway opens onto limestone peaks, lantern-lit streets and river landscapes. We developed the visual concepts into 3D miniature worlds, giving visitors a new perspective with every interaction.
A world that responds
Touch water to make ripples. Call a boat, listen to a flute or greet someone on the bridge. Small interactions bring visitors into the rhythm of the scene.
Three regions, one journey
Calendar pages unfold into northern, central and southern Vietnam. Chapter navigation lets visitors choose where to pause.
A place for every story
An atlas of 52 sample destinations includes search and regional filters. Each destination has a detail page and a preview QR code.
TOANKHONTECH / Concept, design & development
From an image to an experience.
NovanBank is a fictional bank used for this demonstration. Destination content and artwork are illustrative. This version does not include a content-management system, official campaign data or measured commercial results.
- A coherent visual direction
- Interactive 3D miniature worlds
- A calendar journey across three regions
- 52 sample destinations, search and QR
- Greeting cards created on the device
- A reading mode for reduced motion
Notes from the project
What happens when a calendar becomes a website?
Inside Khai sắc Việt: choosing the story, giving 3D a purpose and keeping the journey easy to explore. Article in Vietnamese.
What story could your brand tell?
Let’s find an expression with character, shaped around your audience and your ambitions.
Tell us about your project